Auto parts is an industry that is ever-growing and changing. As long as there are cars, there will be a need for parts. When people look for auto parts or realize that their car needs a repair, they often hunt the internet for a great deal, having an online auto parts store is a great way to offer customers the deals they are looking for while creating a lucrative business for yourself in the process. There are a few steps that you need to follow to create an online auto parts business, and we want to help you follow them.
Choose Your Niche
While it may be tempting to carry a bit of everything, it is always going to be more profitable and easier for you to manage a smaller niche. You are going to be able to make more money, manage your inventory better, and be able to service your customers. You are also going to have less stress, less list to keep up with, and the potential to grow later on as your customer base grows.
Having a niche does a few things, the most important being that it helps to set you apart from other online retailers. There are literally hundreds of online retailers that sell a bit of everything. This means that if you follow that business model you are going to have to compete with hundreds of other online retailers. You are also likely going to have to have a more extensive staff to help manage that larger product base. With a niche, you are going to be competing with fewer sellers and you are also going to be able to save money on your support staff.
Set Up Google Ads
Another fantastic thing that you can do to help grow your business is to set up Google Ads. Google is a huge player when it comes to any online retailer, but especially something as specific as auto parts. Google ads can help with your exposure and can help you reach more customers, it can help you target customers that are near your location, it can help you to target customers that are looking for specifically what you sell, and it can help you target people using specific devices as well.
You can set up ads that show up based on keywords, you can set up ads that are targeted to people in a specific location, and you can also set up ads that are banner ads and specific ads for particular products. Online advertising is the bread and butter of any online business and can make a huge difference in sales and in how many people visit your website.
Find the Right Platform and Website Design
The next thing you have to consider is the appropriate platform for what you are selling. You need to find an eCommerce site that is going to fit your sales model, that is going to be easy for you to organize and for your customers to navigate, and that is going to be able to easily complete sales.
Getting a web developer that has some experience in the field of automotive parts sales can help you to truly set up a site that is going to be helpful for you and for your customers. On a similar note, you also need to make sure that the landing pages for your website so that when someone gets to the product page or the home page of your site, it is easy for them to go ahead with the purchase. You want to include pertinent information about your business as well as a few different things about the part that you are selling.
You should include things like multiple images of the product in question, headlines with the part type and number if applicable, a clear description that is to the point and easy to read and understand, brand names, and the price. You should also include a stock status so that the customer can see if the part that they want is currently available for purchase. You want to keep the structure and the setup of the page easy to read and simple so that you can help to get the sale with minimal distractions.
The last thing that you really need to consider is how you are going to market your company. You can do what is called retargeting where cookies that are on the browser of the potential customer are used to help make your ad show up in the Google display. Cookies are going to help target specific people and specific potential customers for a very effective marketing model.
Another marketing tool you might consider is email marketing. This is especially helpful if you are trying to get a list of repeat customers. At checkout, have the customer add their email so that you can alert them to new sales, parts, and other benefits that they can get by coming back and purchasing again. Repeat customers are far more likely to help your business grow and to recommend your site to other customers.
With marketing, you also want to consider SEO or search engine optimization for automotive businesses. You want your site to be the first one that pops up when certain phrases are searched. This will help you to stand out among other sites that are selling a similar product and can also help you to appear higher in search engine results.
Starting an online business can be tricky. With the right information, the right set up, and the right steps you can do it. Your dreams of an online auto parts store are waiting, you just have to go and get them.
Luke Wilhoit is an experienced blogger who has written professionally for websites in the real estate, automotive, travel, and financial industries. He has been featured on thousands of blogs and news sources across the interweb. Currently, he is serving as the editorial director for the Car Part Planet network of automotive websites. When Luke isn’t working, he’s probably fishing, snowboarding, hiking, or doing something enjoyable outdoors.